Henrik Trygg/imagebank.sweden.se

Foodies will be in their element dining on the west coast of Sweden. The emphasis is on locally sourced produce and the freshest seafood available, so maintaining a healthy Swedish diet couldn’t be easier.

If you’re keen to understand the fishing scene in the region and sample fresh seafood plucked straight from the sea, there are a number of boat trips to choose from.

Oyster, lobster, crayfish, mussel and shrimp fishing safaris are all available to guests from late September to early November. Taking part in a lobster safari is a great way to feel like you have worked for your dinner. Seafarers will help the skipper haul up the lobster pots before sampling their (hopefully plentiful) contents!

Fredrik Broman/imagebank.sweden.se

If you don’t feel like getting your hands dirty, let someone else do the work and stay at Salt & Sill, which is built around the peaceful island of Klädesholmen, just up the coast from Gothenburg. This tiny island is where 40% of Sweden’s herring comes from! Not only does the restaurant serve fabulous seafood dishes, but it has also launched the world’s first floating hotel. The rooms boast beautiful seaside views and are just a few steps away from seafood heaven at the restaurant.

Rodrigo Rivas Ruiz/imagebank.sweden.se

This weekend, Gothenburg hosted the much-acclaimed annual Way Out West Festival, which has a varied line up of rock, electronic and hip hop artists from all over the globe, whilst the  Gothenburg Culture Festival, a free six day party with live music, dance and poetry, is taking place this week. However, many people forget that the music scene Gothenburg isn’t limited to a few days in August. Gothenburg plays host to a large variety of musical performances, from opera to heavy metal, all year round and is becoming one of Europe’s top music hotspots.

Those seeking rock or metal should look no further than Sticky Fingers, which offers local bands on the ground floor and heavier stuff in the basement, with regular turns from well-known acts. It also has a dance floor on the first floor, where you’ll often find a prominent DJ on the decks.

If rock isn’t your thing and you’d like something a little more classical, then the Gothenburg Concert Hall might be for you. Home to the Gothenburg Symphony Orchestra it holds many varied events from classical nights to tributes to the Scandinavian family favourites - the Moomins!

Moving away from the mainstream, Gothenburg also offers numerous venues for those looking for Jazz, Blues and even Poetry Slams. Check out Musikens Hus which prides itself on being an independent music and culture venue.

For all the latest information on Gothenburg’s music events and where to find them, visit www.goteborg.com

Photo by Gabriel Dorch

The southern Swedish region of Skåne is packed full of summer activities, with great days out at castles and fantastic museums, mile upon mile of beautiful sandy beaches, stunning gardens, outdoor activities and lots of events. Here is our pick of the very best:

Explore Skåne’s Castle Gardens

One of the best ways to experience Skåne’s castles and manor houses during the summer is to explore their gardens. There are several beautiful castle gardens open for visitors throughout the summer months, and they’re definitely worth a visit. A real highlight is Sofiero, the former summer palace of the Swedish royal family. The garden was designed and planted by Crown Princess Margaret, who was English and Queen Victoria’s granddaughter, and has an English country garden feel with over 300 different types of plants.  The Slottsträdgården in Malmö is another beautiful castle garden, and has a fantastic café and kitchen garden in the centre run by TV chef Tariq Taylor.

Be inspired by Wanås, a rural estate and art exhibition

Feeling arty today, but still want to enjoy the summer sunshine? Wanås is a beautiful rural estate with a medieval castle, gardens and organic farm, which also offers a fantastic sculpture park with works of international importance. This outdoor art gallery is particularly good for families with young children, as they can be as boisterous as they like!

A Slice of Swedish Hospitality

After you’ve spent all day exploring many of Skåne’s beautiful gardens, you’ll probably have worked up quite an appetite, and what better way to spend an evening than by joining the locals for a real Swedish dinner? A Slice of Swedish Hospitality enables visitors to join a Swedish host in their own house, who will serve you a two course supper and give you a true insight into everyday life in Sweden. The experience is available for anyone, whether a family, group of friends, or solo traveller.



Although Scandinavia is not traditionally known as a wine destination, the increasingly mild climate of Skåne has led to a number of quality wine houses popping up around the area – so much so that it even has its own wine route! There are various wineries you can visit along the route, including Arilds Vineyard, Åhus Winery and Skeppars Vineyard, which offer guided tours and tastings.


It would be remiss of us not to include Skåne’s beaches in our list of summer must-dos. Sometimes referred to as Sweden’s Riviera, the Skåne coastline boasts miles of powder white sandy beaches dotted with pastel beach huts and, once the Swedes have finished their summer holidays in August, they’re practically deserted. Make haste!

Göran Assner/imagebank.sweden.se

Gothenburg is an exciting city to explore and there is so much to do - from maritime museums, aquariums and amusement parks to fishing, canoeing and kayaking; as well as biking, shopping, sightseeing and nightlife – there really is something for everyone! Here we give you the lowdown on some of the best ways to enjoy the city this summer…

1. Paddan Canal Boats

If you’re looking for a way to unwind on a lazy summer afternoon, then head down to the river and enjoy a classic Gothenburg tour on board a Paddan boat. Sit back and enjoy a unique view of the city as you wind your way under the many low bridges that criss-cross the river. You’ll see the harbour with its traditional shipyards and fishing harbour, as well as Gothenburg’s beautiful architecture.

2. Liseberg Amusement Park

It’s always nice to come back from your holiday remembering the fun you had. The Liseberg Amusement Park is the ideal place to spend the day enjoying the thrills and spills it has to offer. There are about 40 different attractions and rides- the AtmosFear free fall tower and the Balder roller coaster are a must. After a few rides, there are plenty of food stands to enjoy, as well as other activities if you are not very keen on rides!

3. Canoeing & Kayaking

If you want to combine some exercise with the beautiful views of Gothenburg, the best way is by canoe or kayak.  Discover the archipelago and the city’s canals or lakes at a relaxed pace and while away the hours. 

4. Explore Haga’s old charm

If you want to discover the city on foot whilst indulging in a spot of shopping, Gothenburg’s old town is perfect. There’s plenty to see, from the Haga Bathhouse, to Café Husaren (which makes the biggest cinnamon buns in the city!) and the old defence tower Skansen Kronan, and it’s also a fantastic area to dance the night away!

5. Dine at the Fish Church

Gothenburg’s Feskekörka, or ‘fish church’, is an indoor fish and seafood market offering the most amazing types of fresh fish available on the coast of West Sweden.  It was created by one of the most influential architects of the 19th century, who was inspired by gothic churches, and makes for one of the city’s ‘must-do’ attractions.

Sebastian Lineros/imagebank.sweden.se

Have you always wanted to experience West Sweden with its amazing archipelago, delicious seafood, picturesqe fishing villages and great outdoor adventures? Here’s your chance to get the inside information on this region.

Four bloggers are heading over to Gothenburg and West Sweden at the end of July and you can follow them throughout their trips. Follow the hashtag  #MyWestSweden on Twitter and they will show you the best of this region.

Our first blogger will be in West Sweden from 31st July and the last one leaves 8th August so why not post some tips for what they can see and do in the region using #MyWestSweden

Crime fiction with Savidge Reads

If you love Nordic Noir and crime fiction then follow Savidgereads  and on Twitter @SavidgeReads on his trip to Fjällbacka where he will be following in the footsteps of crime author Camilla Läckberg.

Food with Fuss Free Flavours

For foodies, don’t miss Fuss Free Flavours’ trip which will take in seafood safaris, farmshops and local restaurants in West Sweden, also on Twitter @FussFreeHelen

Outdoors with Global Grasshopper

For all outdoor fans you must follow Global Grasshopper, on Twitter as @globalgrasshopr  who will be kayaking, hiking and cycling around the beautiful outdoors in West Sweden

Travel with Timetravel Turtle

Timetravel Turtle will cover the entire region and you can follow his trip to cute fishing villages, stunning islands and lovely restaurants on @michaelturtle

For more information about West Sweden go to http://www.westsweden.com and follow West Sweden on Facebook and twitter @WestSwedenTB

Henrik Trygg/imagebank.sweden.se

Known for its trendy design shops, cool cafes and laid back coastal lifestyle, Gothenburg offers visitors relative wilderness in the form of its idyllic southern archipelago: a collection of car-free islands within easy reach of the city centre where locals spend their summers, and now, following the launch of cool, new guesthouse, travellers can too.

News from the archipelago:

With a new guesthouse on the waterfront, miles of beautiful car-free walking and cycling trails and some fantastic seafood restaurants, Gothenburg’s southern archipelago is the perfect destination for a summer break.

The islands of the southern archipelago are completely car-free, making it the perfect place to get back to nature on long walks, bike rides, kayaking and wild swimming. Travellers can enjoy fresh seafood, trendy bars, new boutique accommodation and the chance to spot seals in their natural habitat on the islands.

The archipelago is just a short 30-minute tram ride and ferry trip from the city centre and travel to the islands is included in the Gothenburg city card.

Our top five recommendations to do in the southern archipelago are:

  1. Stay in a new boathouse on Vrångö

On 1 June, a new guesthouse, Kajkanten, opens at the quayside on the island of Vrångö. Travellers can stay in one of 11 boathouses and experience island living. Guests can also relax in a hot tub, take a fishing tour, rent kayaks and take guided walks of the island. Boat house rooms costs from 600 SEK (£55) per night based on two people sharing. For more information visit kajkantenvrango.se/en/

  1. Enjoy world-class cuisine at Styrsö Skäret

Styrsö Skäret is a first-class restaurant and guesthouse located on the island of Styrsö. Guests and day trippers can enjoy a menu of dishes which are made from locally sourced ingredients including freshly caught fish and seafood, homemade bread and herbs grown in the herb garden. The guesthouse is steeped in archipelago history and provides guests with a warm welcome and relaxing atmosphere. A double room with a garden view costs from 1495 SEK (£135) per night based on two sharing including breakfast.

  1. Visit the trendiest bar in the archipelago

The Isbolaget on the island of Donsö started its life as a store for ice but has since been transformed into a modern bar and restaurant run by a local family.  A homemade lunch using locally sourced produce is served every day from 11.30am till 2pm and the bar is open on weekends. Lunch costs around 89 SEK (£8) per person and includes a main course, salad, soft drinks and cake.

  1. Get up close and personal with seals in their natural environment

Colonies of seals live, hunt and play out in the archipelago and travellers can take a closer look at their fun and frolics on a seal safari from Fiskebäck marina.  Refreshments are provided on board as part of the tour and the experienced skipper will tell stories and anecdotes from the places the boat passes. Tours can be tailored to individual guests and can be combined with lunch or dinner on Bohuslän’s cliffs.

  1. Explore the archipelago by bike

The best way to explore the archipelago is by bike. Bikes can be rented on Brännö, Björkö or Hönö and travellers can explore the islands at their own leisure and because the islands are car free it is a very relaxing way to explore. Bike rental costs from 50 SEK (£4.50) for adults and 25 SEK (2.30) for children aged between 5 – 18. For more information click here

A 24-hour Gothenburg City Card costs from SEK 355 (£35) per adult, and covers public transport across the city and archipelago, and entry to dozens of attractions. For more information about Gothenburg and its archipelago visit www.goteborg.com


For media information contact the Visit Sweden PR team at Four bgb on visitsweden@fourbgb.com or call 020 3697 4200


Philippa Sutton at VisitSweden on philippa.sutton@visitsweden.com or 020 7870 5604


Göran Assner/imagebank.sweden.se

Sweden’s second city, Gothenburg, is stepping into the limelight this summer, with a hotly anticipated new rollercoaster opening at the iconic city centre Liseberg Amusement Park, a feast of new restaurants, and two new hotels for visitors to enjoy.

News from the city:

New rollercoaster ‘Helix’ opens at Liseberg Amusement Park

At the end of April 2014, Liseberg Amusement Park launched a brand new roller coaster for the summer season. In building the Helix, Liseberg aimed to create the best roller coaster in the world. The ride lasts for just over two minutes, hits speeds of up to 100 km/h and has a track length of almost 1.4km, including two high speed launches, seven inversions, three airtime hills, and lots of drops, twists and turns. Admission from SEK 90 (around £9) or free with a Gothenburg City Card. liseberg.com/en/home/Amusement-Park/

New restaurants

Swedish food is enjoying the culinary limelight for its focus on fresh, home-cooked food, and Gothenburg has seen a number of new restaurants open during the last few months, including Barbicu, Upper House Dining, Levantine, The Barn and Deliverket, a water-side wine bar serving the freshest local seafood. 

Koka is a new restaurant from Michelin-star chef Björn Persson focusing on high quality local ingredients from West Sweden, whilst S.K Mat & Människa is the hottest new ticket in town, headed by Stefan Karlsson, one of the pioneers of New Nordic cuisine, who shut down his last restaurant in January to start at this new, more intimate venue, where he can experiment even more.

New hotels

Already this year, two new hotels have opened in Gothenburg to match every budget. Five-star Upper House is a beautiful new boutique hotel offering fantastic views of the city, clean Scandinavian lines and a luxurious spa. For more budget conscious travellers, the new centrally located STF Gothenburg Hotel and Hostel just opened at the end of March and rooms cost from £45 per person per night based on two sharing.www.svenskaturistforeningen.se/

For more information on Gothenburg go to www.goteborg.com


For media information please contact:

The Visit Sweden PR team at Fourbgb on visitsweden@fourbgb.com or call 020 3697 4200


Philippa Sutton at VisitSweden on philippa.sutton@visitsweden.com or 020 7870 5604

Måns Fornander/imagebank.sweden.se

(2 May 2014) When spring and summer beckon in Sweden, the minds of wealthy locals, families and couples turn to Skåne, in the country’s sweeping south. Known as the ‘breadbasket of Sweden’, where much of the nation’s produce is grown, Skåne encompasses long, sandy beaches, rolling countryside, and the cosmopolitan port city of Malmö. 2014 sees Skåne continue to make its mark as a foodie hotspot, with some excellent new craft breweries to explore and some exciting new restaurants. 

Food and drink

Meet the new breed of Swedish craft brewers

Long known as breadbasket of Sweden, Skåne is becoming increasingly well regarded for its beer and   wine production too. Helsingborgs bryggeri (beer brewery) is a new local favourite run by two beer enthusiasts, who decided to re-open the old Helsingborg brewery (founded in 1850, and closed in 1967). Their ethos - to produce great beer by using the best raw materials and treating them with the utmost respect while staying true to old Skåne beer brewing culture – has served them well, with the pair winning ‘Best Pale Lager’ award for their first beer at the Gothenburg Beer Festival. Guided tours are available in English on Saturdays from SEK 250 (around £25) per person.

Join the Absolut Vodka tour

It’s a little known fact that Skåne is home to one of the world’s best known alcohol brands, Absolut Vodka. Rather than purchase raw neutral spirits (a common practice for many manufacturers), Absolut sets itself apart by taking control of the process ‘from seed to glass’ in the distillery based near Åhus. The distillery produces 600,000 litres of vodka per day, and last May released a new high-end vodka, Absolut Elyx, that’s produced on a much smaller scale.

Tours are available over summer. Visit www.absolut.com

Grand new restaurant opening at Malmö Central station in May

After being closed for over 30 years, the Royal Waiting Hall at Malmö Central station has been transformed into a restaurant, the hotly anticipated Bistro Royal. The hall is a well-kept secret - few people in Malmö even know it exists – and in its heyday (around the 1800s/early 1900s) was reserved for Royals and other dignitaries waiting for trains. Bistro Royal launched in May, sensitively restored to its former glory under Malmö restaurateur Andreas Pieplow, and will be the first time the rooms are open to the public. bistroroyal.se/

New ‘slow food’ restaurant Bantorget 9 opens in Lund

Natural followers of the slow food movement, Sweden has long been known for its dedication to using the freshest local produce and cooking meals from scratch. Bantorget 9, a new 70-seater restaurant in Lund, a pretty university town just nine miles from Malmö, is the perfect example of this, offering inventive small plates using only organic and locally sourced ingredients. The interior design is classic Scandinavian with elements from both southern Sweden and neighbouring Denmark.

To book a table, visit bantorget9.se/

Tours and experiences

Go behind the scenes of BBC Two Scandi crime drama, The Bridge 

Hooked to Scandi-crime drama, The Bridge? Fans of the hit TV show on BBC Two can go behind the scenes and follow in the footsteps of lead character Saga Norén (Sweden’s Sofia Helin) and Martin Rohde (Denmark’s Kim Bodnia), as they cooperate to solve dark crimes in Malmö and Copenhagen on both sides of the Oresund Bridge.   These new tours offered by Travel Gallery take viewers through Malmö to visit iconic sites in the series, from well-known tourist locations to as eerie industrial lots and unexpected places in the urban landscape of Malmö. Costs from SEK390 (approx. £35) per person.       

Festivals and events

Experience the 100th anniversary of the Baltic exhibition in Malmö

The Baltic exhibition was originally held in Malmö in 1914, to showcase the art and culture of Sweden, Denmark, Germany and Russia, before grounding to a halt in the face of World War I. Now to mark its 100th anniversary, the city is hosting a ‘Baltiska Utställningen jubilee’, with exhibitions popping up across the city, including special exhibitions at the Malmö Art Museum, design exhibits at the wonderful Form / Design Center (a great place to shop for Swedish designed furniture) and a light display, shown every evening from the event opening over summer.

Starts from 15 May. For more information, visit www.malmotown.com/baltiska2014/?page_id=35

New hotels

Stay at the new hotel Park Inn in Lund

Recently launched in the heart of Lund, Sweden’s second oldest city (just a 10 minute drive from Malmö), The Park Inn by Radisson Lund offers travellers the city’s first contemporary design hotel and panoramic views over the city. Hotel amenities include an onsite gym and sauna, a flat-screen television in the room, free high-speed internet and a delicious breakfast buffet.

Prices start from 1590 SEK (approximately £160) per night for two people. www.parkinn.com

Stay at Talldungen – an award-winning countryside retreat

Tucked away in some of southern Sweden’s most lovely countryside, Talldungen is regularly ranked  as one of the top B&B’s in Sweden, and received Tripadvisor’s sought after  ‘Traveller’s Choice Award 2014’ for its dreamy location (offering sweeping views across the rolling Österlen countryside), rustic Swedish design, and excellent restaurant serving home-cooked local specialities, including their own fresh baked bread. It’s in an ideal spot for walkers, and Talldungen’s owners have a ready supply of maps, so travellers can follow one of the many trails passing by.

Prices start from SEK 1,390 (about £139) per night for an en-suite double room with breakfast. Book at www.talldungen.se  / +46 41 4732 35

Golf 2014

In both 2014 and 2015, the Nordea Masters golf tournament (the annual golf tournament on the European Tour which is played in Sweden) will be hosted at PGA National near Malmö, in a move that will see local pro, Henrik Stenson, playing on home soil. Noted as one of the most beautiful golf courses in Scandinavia, occupying the former grounds of Norup Castle, there is also a fantastic clubhouse with a restaurant, shop and changing rooms for visiting golfers to enjoy.

Nordea Masters tee off from 30 May. Visit www.europeantour.com/


Fly to Copenhagen with SAS (www.flysas.co.uk), from as little as £79 each way.

Other airlines that fly to Copenhagen from London include Easyjet (www.easyjet.co.uk), British Airways (www.ba.com) and Norwegian (www.norwegian.com). Ryanair also has direct flights to Malmö from London Stansted. The train from Copenhagen Airport to Malmö city centre takes less than half an hour.

For more information on Skåne & Malmöplease go to www.visitskane.com

For more information on Sweden go to www.visitsweden.com

- Ends -

For more press information contact:

Kylie Jenkins, Katie Bentley-Chan and Sara Whines at Four bgb

T:  [020 3697 4200] E: visitsweden@fourbgb.com


Philippa Sutton at VisitSweden

T: 020 7870 5604 E: philippa.sutton@visitsweden.com


Photo by Graeme Richardson

As one of the most remote and exciting parts of Europe, Swedish Lapland has typically been an area of Sweden that only the most determined of travellers have had the fortune to visit.

However, that is all set to change, as Ryanair has just launched a brand new three-hour flight to Skellefteå in Swedish Lapland from London Stansted – opening up this wild and picturesque area to the UK from less than £50 return.

Each season in Swedish Lapland has its own particular charm. We’re in summer at the moment, which means there are 100 days without nights - all the better to explore the vast coastline, deep subarctic forests, lakes, rivers and charming towns of Europe’s last wilderness. Nonetheless, it’s an equally appealing winter destination, with fantastic winter activities and polar nights lit up by bright snow and millions of  stars, and if your luck is in, the chance to see the Northern Lights.

Photo by Graeme Richardson

Swedish Lapland is vast, and was seemingly made for a road trip. Hire a car from Skellefteå Airport and head out into nature, stopping to enjoy activities such as fishing, canoeing, mountain biking, husky training and camping. If you’re lucky, you may even spot beavers, elks or golden eagles.

It’s not just the wildlife that is exotic. Swedish Lapland is justifiably proud of its culinary heritage. The region’s food is full of wild, pure flavours and comes served with generous dose of atmosphere thanks to the superb location.

Photo by Graeme Richardson

There are plenty of places for a good night’s sleep, ranging from secluded typical Scandinavian red cottages in the woods to an old lighthouse overlooking the cliffs.

So if you’re a fan of nature and you want to get away from it all and discover ultimate peace, it seems Ryanair may hold the key.

For more information about Swedish Lapland

For more information about what to do in and around Skellefteå visit Destination Skellefteå


Fly to Swedish Lapland from London

Direct flights with Ryanair from London to Skellefteå in Swedish Lapland starting April 4th 2014.

Ryanair will depart Stansted 07.45 and Skellefteå 11.45, Thursdays and Sundays April 4th - October 23rd 2014.

You can also fly via Stockholm with SAS or Norwegian to several locations in Swedish Lapland

All photos by Graeme Richardson

Photo by: Rodrigo Rivas Ruiz/imagebank.sweden.se

Eco-friendly festival set to be bigger than ever with an eclectic, A-List line-up!

This summer will see West Sweden’s vibrant city, Gothenburg, once again play host to one of Europe’s best music festivals - Way Out West, from 7 - 9 August, 2014. The environmentally-friendly festival, in its eighth year and held at Slottsskogen city park in the heart of Gothenburg, will showcase the crème de la crème of national and international music.

The exciting line-up for 2014 so far includes OutKast, Queens Of The Stone Age and Röyksopp & Robyn. Way Out West’s unique city-based location taps into Gothenburg’s buzzing music scene, with exclusive ‘Stay Out West’ performances also taking place at the city’s clubs and cultural venues during the festival.

Global superstars such as Prince, Blur, Kanye West, M.I.A, Neil Young, Lily Allen and Kraftwerk have taken to the Way Out West stage in previous years, ensuring it has always been a sell-out success, with this year’s event set to be more popular than ever. The festival has been awarded by MTV and listed by The Independent as one of the ten most interesting music festivals in Europe as well as the world leading, US based, music magazine Pitchfork.com listed it as one of the twenty most essential music festivals in the US and Europe all together.

Festival-goers will be able to soak up the Swedish summer sun in the most wonderful open space. Gothenburg’s favourite park, Slottsskogen, is made up of large areas of grassland, small hills, a forest and enclosed pastures with Nordic animals such as elk. The festival prides itself on being environmentally-certified, and is organised to respect the park’s environment as well as visitors’ safety.

From its first year the festival restaurants have offered a selection of organic food, including fresh seafood. Since two years, the food served at the festival is all vegetarian. The menu is created by one of the city’s star restaurateurs, Mats Nordström.

Way Out West is perfectly located in the centre of Gothenburg and within walking distance of two of the city’s best-loved districts - the culturally diverse Linné and historic Haga - as well as a vast array of hotels and hostels.

Gothenburg is viewed on the international music scene as a place to watch for its emerging musical talent. The city boasts a number of smaller gig venues alongside big arenas, as well as recording studios and events geared up for budding new artists. British magazine Dazed and Confused just published a video called New Music Cities:Gothenburg.

For the first time, as part of the music festival, Way Out West Music Conference is being held, an exclusive music and media conference for the Scandinavian music industry. Speakers include several Americans; Thomas Golubic, Donna Busch and Steve Schnur.

Festival-goers may wish to extend their breaks to take in all that Gothenburg has to offer, with its compact centre of elegant squares, gardens and canals, as well as a buzzing café culture, Michelin-starred restaurants and cutting-edge museums. Gothenburg is also gateway to West Sweden’s island-scattered Bohuslan coast, Dalsland’s forests and lakes and the countryside and castles of Vastergotland.

A three-day festival pass costs 1895 SEK plus service fee per person. For information about purchasing tickets, please see: http://dev.wayoutwest.se/en/tickets  

For more information about Gothenburg and to book hotels online visit www.gothenburg.com and for more information about West Sweden visit www.westsweden.com.